by Woody Sherman
An email newsletter is often the BEST way to quickly build a following on the Internet. Nothing gets customers, prospects, and associates together like your own e-zine.
Unfortunately, a lot of people start a newsletter with visions of success only to get discouraged when new subscribers slowly trickle in. You can really speed up growth of your newsletter list by using the simple tools and tactics below.
1. Put a subscriber box on your web site. People can easily enter their email address and send it to you. Make sure your web site has plenty of solid examples of the kinds of articles and helpful information readers will find in your newsletter. A high percentage of people who visit your web site will sign up for your e-zine. Don't ask for a lot of personal information. Just take their email address and assure them with a promise not to share their address with anyone else.
2. Announce your newsletter in the e-zine announcement services. There are several sites with searchable catalogues of ezines. These sites get lots of visitors and are a surefire way to find hundreds of new subscribers fast.
Try these ...
3. Trade ads with other e-zines. Find newsletters that focus on topics similar to yours. If your e-zine is about web site tips, share ads with a newsletter that carries Internet marketing tips. They run your 50 word ad in exchange for you using their ad. Similar groups of subscribers will find the information interesting.
4. Place free and low-cost ads on Newsgroups that accept ads and on AOL (where 15 million members see your ad for about $13). People are much more likely to respond to an ad for a free newsletter than to almost any other offer. Several major newsletters have used free and low-cost ads on frequently visited Internet sites to grow their subscriber lists into the tens and hundreds of thousands. Consider emailing a press release to the media. Your release should announce your e-zine and share some of the interesting or helpful information your newsletter features. There are a number of press release services that will email your release. See http://www.xpresspress.com and http://www.gapent.com/pr/. Get free media contact info at http://www.GebbieInc.com/.
5. Write articles and send them to other e-zines. Few promotional tools are as powerful. Readers who like the information in your article will be especially interested in getting your e-zine. Put a big promotional plug for your newsletter at the end of your article. Tell readers how to subscribe, what they can expect in your newsletter, and mention it's FREE!
Don't add people to your newsletter list who haven't asked to be on it. A few big newsletters started years ago by buying bulk lists of addresses. You'll get burned badly if you do that today. Many newsletter pros insist on having all subscribers put their name on the list themselves. Sometimes pranksters will place someone else's name on the list, which can cause you problems when the victim starts a fuss.
Woody Sherman is editor and publisher of OPPORTUNITY UPDATE, the three-times-weekly e-zine for both budding and experienced Internet Marketers... featuring the famous "5 For 10" Classifieds. For a sample, DeptR5@ShermanMedia.com. You'll also find a number of resources for the netrepreneur at Woody's website: http://ShermanMedia.com.
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