By Mark Joyner
CEO, Aesop Marketing Corporation
In this issue you will:
1. Learn an online marketing action plan that won't cost you a dime.
2. Learn how to implement that plan using 10 minutes per day.
3. Learn about some cool downloads to help you implement that plan.
"We are what we repeatedly do. Excellence then, is not an act, but a habit." -- Aristotle
Many people will tell you that marketing your website costs a lot of money. On the other hand, there are those that tell you one should never spend any money on Internet advertising at all.
Those of you that have read 1,001 Killer Internet Marketing Tactics know of which school I am a fan:
The one that works! And which "one" that is depends highly on your situation.
That is, there is some truth to both schools of thought. At Aesop we tend to focus on things that will have little or no initial investment, but there are times when we do spend money on advertising, of course.
However, when I create a marketing plan for a
company it always includes a list of free
marketing tasks. Why? Well,
the
majority of these free advertising tasks take very little effort on your
part - some of them can even deliver outstanding results.
You'd be crazy not to take advantage of a free chance to improve your business.
So, I'm going to give you an action plan here that will take only a few minutes to implement each day and absolutely no cash investment.
a. Take 30 minutes every Monday to seek out and find a new FREE advertising opportunity on the web. There are literally thousands available. Start compiling a list now and before you know it you'll have a huge arsenal available in no time.
Here are a few to get you started:
Aesop Award Submitter <-- Top
Pick!
This free tool will submit your site to 100 web awards
including the 8 most important awards on the web. You'll be set up and
submitting in about 5 minutes. It's very easy and intuitive. Get it for free
here.
http://foreverweb.com/freesoftware.htm
Add
Me
Here is a web based tool that will submit your site to 34 popular
search engines for free.
http://www.addme.com/index.htm?bigbooster
CGI-Resources
Did
you know that there is a site which includes an incredible listing of CGI
scripts you can use on your website? Did you know that most of them are
free?
http://www.cgi-resources.com/index.html?bigbooster
b. Take 10 minutes every day to use one of these free tools.
After you have your bag of tricks built up in a few weeks, it will be fun every day to decide which of your free marketing tools you will use.
10 minutes a day - just make a commitment to yourself right now to do this every single day. Put it on your list of things to do.
Chances are, you are probably spending 0 minutes a day every day to promote your site. Now, some of you out there go crazy at it every single day. I applaud you if you are one of the few, but how much time do you spend taking advantage of free promotion opportunities?
I believe it's very important to do this for several reasons:
- It keeps you abreast of what is available on the net for free. Chances are you are paying for something right now which can be had for free.
- It will give a boost to your promotion efforts without
boosting
your budget. Those of you out there fighting an uphill cash-flow
battle know just how important that is.
- It gets you into a daily habit that will have dramatic long term effects on your bottom line.
So, take a few minutes right now to get started:
1. First, mark the time to do this off on your calendar. Make this a habit.
2. Start out today. Take 10 minutes when you are done reading this to use the Award Submitter. It's easy, it's free, and it can get you some much needed exposure. Why not do it now ? Here's the link again:
http://foreverweb.com/freesoftware.htm
And remember:
"We are what we repeatedly do. Excellence then, is not an act, but a habit." -- Aristotle
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