by Ellen Hatcher

The ONE SIMPLE THING many ezine publishers neglect that is costing them their reputation!

It didn't take me long on the Internet to discover what is costing thousands of new and veteran ezine editors a lot of sales. What is it? They don't proof their work.

I saw an educational marketing course for sale by a highly respected Internet marketer. It sold for A LOT of money. But, the typos were horrendous. It made me feel as though someone were scraping their fingers across a chalkboard.

The gentleman has terrific information. I respect him, but I was at first, so turned off by the unprofessional ad copy that I didn't purchase his product.

Do you have ezine articles that are guilty of this sin? I'm not criticizing your product or your sincerity. My feeling is that as the owner of a business, you are busy wearing many hats. You quickly look at the text and think, "It looks alright."

Let me tell you a fact. It's very hard to proof your own work. You're too close to the project. You know what you meant to say so you see it correctly.

The wise man knows how to delegate those things that he can't do as well or that he doesn't have the time to do. That's nothing of which to be ashamed. My company, Advanced Data Services, http://advanceddata.net couldn't exist if people didn't need those services.

I have one client who is a very successful Internet marketing guru. You see his marketing courses and manuals all over the web. But when I see them raw, I think, "Whew! I've got my work cut out for me." But, you know what? That's what I'm good at. That's what I enjoy doing. I've been a secretary for over 12 years. I live and breathe proofreading. I go crazy when I see typos on very professional pages. My husband says I'm too picky. I say, "I just want it right!" I'm not a good sales person. I don't know how to write the "killer ads". So I farm that out to those who can.

You've labored for hours on your ezine. It's all for naught if you have typos or grammar errors. Does your newsletter have a professional appearance? Or when people see it, are they impressed, only to lose that when they read "Please fill out our from" instead of form?

Proofreading, grammar checks, design, and link checks are things you can let others do for you for reasonable rates. You need to save your time for more important things like writing your ezine, marketing your products, researching for new products, managing your business, and maybe, just maybe, a game of golf or a movie now and then.

My best advice to you is, "Make sure your ad copy is free of typos and grammatical errors". Get an outside service to do it for you or do it yourself but don't neglect this simple thing! You want your appearance to be great not grate.

Article written by Ellen Hatcher of Advanced Data Publishing. Her goal is to help you find success on the Internet by offering many free resources and information. Check out her site at http://advanceddata.net or email her at webmaster@advanceddata.net.

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