by Monique Harris

It's a fact that most e-zine editors rely on advertisers to generate revenue from their publishing efforts. But there are three inherent problems with this approach...

1) Unless you have 10,000+ subscribers, you can't really charge a high ad rate. (Which limits the amount of money you can make.)

2) You can only accept a certain number of ads per issue, before your e-zine starts looking 'junky.' (Which again, limits the amount of money you can make.)

3) You'll always have a steady flow of new competitors coming out with new e-zines. Think about it. If 90% of your competitors also accept advertising, it's going to get harder and harder to stand out from the crowd.

However there is a way to make money as an e-zine editor, without having to depend solely on advertising dollars. And the icing on the cake is that very few editors use this technique, so you won't be overwhelmed by the competition.

What is it? Publish your own information product.

As an e-zine editor, clearly you have some type extended knowledge on a particular topic. Take some of that knowledge, and package it into an audio tape, video tape, e-book, booklet, or manual. Then sell it to your e-zine subscribers.

Easier said than done, you think? Here are a few tips to help you put together an information product in 30-days or less:

* Create a Recipe Book. Even if your topic isn't cooking, any process can be explained in a step-by-step fashion. (Just like you're writing a recipe.)

Suppose you publish a tennis tips e-zine. You could create an e-book featuring various recipes to help beginning tennis players. Like a recipe for a killer backhand swing, and so on.

You may even wish to include other peoples recipes. Especially people who have a recognizable name in your industry.

* Use Previous Articles as Stepping Stones. If you've written articles for your e-zine, use them as 'chapter starters' for your information product. Simply continue to add data to your existing articles, and before you know it, you'll have a completely new product to sell.

* Solicit Stories From Your Subscribers. Since you have this captive audience at your fingertips, ask them to contribute stories and tips to your information product. They'll get free publicity, and you'll get free content.

Once your infoproduct is complete, you can continuously promote it in your e-zine. You might even want to offer your subscribers a discount on the price.

The main point is that you'll now have a continuous moneymaker, outside of advertisers dollars. Two money streams are always better than one.

Monique Harris is the co-author of "Make Your Knowledge Sell," a new 1,143 page e-book that shows you how to self-publish, promote and sell e-books, booklets, manuals, audio tapes, and other information products. For more info on MYKS! go to http://myks.sitesell.com/tfm.html .

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