By Stephen Iscoe
See also How to Find, Sponsor, and Retain Leaders to Grow Your Network Marketing Business - Part I and How to Find, Sponsor, and Retain Leaders to Grow Your Network Marketing Business - Part III.
The interview process is designed to get the candidate to ask to join your opportunity. Even though you are looking for front line leaders, a happy by-product of this process is that you will also sponsor a lot of people deeper in your organization.
Now let's run through the basic qualifying interview. Use that exact term with your candidates: "Let's set up an appointment for a qualifying interview", or, "and you'll get all your questions answered during the qualifying interview".
First, we'll look at the basic structure for the interview, then we'll go though a typical scenario.
The nine elements of the qualifying interview:
Now we'll try the process with what many feel is the most difficult candidate - a high-level executive with no formal sales background. We'll call the candidate, Kim, and the interviewer, You.
Kim: Exactly what is that you do?
You: Terrific question!
I don't know if this is for you or not; but we'll get that and all your questions answered by the end of this qualifying interview.
What was on your mind when we set up this meeting?
[Your opening statements are designed to give you control of the interview; you have put the candidate at ease with a low-risk out, set the stage for the take away, assured the candidate that their concerns will be addressed and asked the probing question - this is where you listen closely and discover what's important to the candidate]
Kim: I've been in purchasing at Major Corp. for six years and feel like I'm not advancing anymore.
You: Glass ceiling?
Kim: I don't think so; business has been flat the last few years and there's no growth or new openings.
You: Well, you've done great at Major Corp. It must be an interesting field to be in.
Kim: It was more exciting at first when I got to travel.
You: Oh?
Kim: Oh, yes! (and Kim's into a 30 minute passionate travelogue) [Now that you know what's important to the candidate, begin the Romance by tailoring your presentation to hit the candidate's hot buttons]
You: ...and we just took our Top Executives, people like yourself, on a seven day Caribbean cruise for Leadership Training and R&R...
Kim: And you get paid to do this?!
You: Y'know, Kim, this isn't for everybody, and I'm sure you have some questions or concerns.
Kim: I'm still not clear on exactly how you make money or what I have to actually do...
You: Let me tell you about Pat, one of the leaders in our organization and what Pat's been doing to earn a five-figure monthly income...
[At this point you edify Pat, who is in your upline, and Educate Kim about the easily duplicable profit building activities. Let the candidate in on one of the methods of creating prospects on demand]
Kim: ...and the commission checks keep coming in forever even if I stop working?
You: Does this sound like something you'd be interested in? [This is the Confirmation Step before going on to Qualifying and the Take Away]
Kim: You said Pat started part time...
You: Kim, not everyone becomes a leader in this business and most people discover their talent for it by beginning part time. And some of the best in the industry never got around to going full-time! Let's say you qualified to start part- time, could you find about 10 hours a week to build your business?
[You've positioned the take away and are into the process of qualifying the candidate by finding out if they have the time, money, equipment, support, understanding, and desire to work the business]
Kim: ...and my nephew said he'd come over and get me set up on the Internet!
You: That's great! Kim, I'm looking for someone to take a leader- ship role in building a large, profitable organization. Based on your past achievements and the interest you've shown today, I think you could be very successful in this industry...
Kim, this may not be right for you...
[I'm sure you've figured out that this is the "take away" phrase - not only does it put people at ease but gives both parties a graceful out. It is also a great way to answer every objection, "Well, this doesn't sound like a good fit for you..." In this case, we want to work with the candidate, but are playing a little "hard to get" - and if you don't think that raises desire then you haven't dated in a while!]
Kim: It sounds perfect for me, where do I sign?
You: In order to give you the best shot at succeeding as a part-timer, I suggest beginning on our Fast Start Qualifying Track; this is the best and quickest way to demonstrate leadership while working just a few hours a week... Does this sound like a good way to start?
Kim: I want to be on the next Cruise!
You: Terrific!
[Out comes the paperwork, pens, credit card, Fast Start gift, etc. Don't rush this part - double check everything. Next comes the Guarantee and Commitment]
You: Kim, I'm really glad we'll have a chance to work together - and if anytime you decide this is not the right choice for you, then I'll refund your basic startup distributor cost. And if you decide to really build your business, I'll be there for you; for every step you take, I'll take one with you.
Congratulations! You've just personally sponsored a sharp leader who will catapult your business into the stratosphere.
Don't forget to read Part I - Finding Leaders and Part III- Retaining Leaders.
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Stephan Iscoe publishes the MLM Profit Letter, an online Newsletter featuring tips, strategies, and secrets that will skyrocket your MLM Profits! Get 12 Free Issues at http://MLMProfit.net, A Practical Resource for Networking Marketing This article copyright 1998, Stephan Iscoe, MLMProfit Network. Permission granted to reproduce, copy and distribute this article only in its entirety and including this statement.
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