by Leonard W. Clements
Once again we take a pointed stab at those among us who take it upon themselves to write their own ad copy. Only this time it's not for laughs. These are ad headlines from a variety of MLM trade publications, as well as several outer-circle business magazines -- and they are not funny.
As you may have noticed, MLM doesn't exactly have the greatest reputation in this country. Many of those we are trying to pursued to take a look at MLM seem to feel our industry is made up of get-rich-quick schemes that are really designed to make them go-broke-slowly. Their impression seems to be that MLM doesn't really work, or if it does, those who participate in it are all con artists.
Well, here's a sampling of how we, as an industry, are trying to convince them otherwise.
BURNED BY YOUR MLM COMPANY???
Have Them Gladly Refund Your Money
(Card Deck, 5/95)
STOP MLM RIP-OFF
Free Audio Tape Explains Why 99% Of All People
Fail In Network Marketing
(Postcard, 5/95)
DON'T GET RIPPED OFF IN MLM!
(MLM Magazine, 7/95)
DUMP THOSE MLM BLUES
(MLM/MO Newspaper, 6/95)
HAVE YOU GOT THE MLM BLUES?
(MLM Magazine, 7/95, different ad than above)
If You Have Lost Your Shirt In Other Programs, Here
Is Your Chance To Get It Back!!!
(MLM Magazine, 7/95)
DISSATISFIED?
(MLM Magazine, 7/95)
No More Unstable Companies, Disappearing Uplines.
(MLM Magazine, 7/95)
THE SHOCKING TRUTH ABOUT NETWORK MARKETING
(MLM Magazine, 7/95)
DON'T BECOME A VICTIM
(MLM/MO Newspaper, 7/95)
SICK AND TIRED OF LOSING MONEY?
(Business Magazine, Spring '95)
THE REASON PEOPLE FAIL IN NETWORK
MARKETING. Free Report...
(Business Magazine, 11/94)
THEY AREN'T TELLING YOU HOW MLM
REALLY WORKS!
(MLM Magazine, 2/95)
THE GREAT DECEPTION
(MLM Magazine, 1/95)
LOSING MONEY IN MLM? Of Course You Are...
(MLM Magazine, 2/95)
FRUSTRATED IN MLM?
(MLM Magazine, 2/95)
HAS MLM BEEN LONG ON HYPE AND SHORT
ON DELIVERY?
(MLM Magazine, Spring '95)
EVER BEEN SCAMMED IN MLM?
(MLM Newspaper, 6/95)
WARNING!
Your (sic) Being Lied To And It's Costing You A
Fortune!
(Business Magazine, 5/95)
MLM DOESN'T WORK!
Unless Your (sic) Willing To Work Hard And Pick A
Company That Lasts
(Business Magazine, 5/95)
NETWORKING -- NOT WORKING?
(Business Magazine, 5/95)
ARE YOU TIRED OF SWIMMING ALONE WITH
THE MLM SHARKS?
(MLM Magazine, 4/95)
Although they are not specifically negative towards MLM, such ad headlines as these should really enhance our image as well:
CRIME PAYS (Numerous MLM publications)
FREE MONEY (MLM/MO Newspaper, 3/95)
I RAID DOWNLINES (MLM Magazine, 3/95)
BULLSHIT (MLM Newspaper, 7/94)
Now let's all think real hard and see if we can come up with a theory as to why MLM has such a bad image.
Hey! I have one...
Leonard Clements has concentrated his full-time efforts over the last ten years on researching and analyzing all aspects of Network Marketing. He is a professional speaker and trainer, and currently conducts Inside Network Marketing seminars throughout the U.S., Canada and Mexico. He is also the publisher and editor of MarketWave Alert Letter, an analysis and "watchdog" newsletter focusing on the MLM industry. Mr. Clements is the author of the controversial book Inside Network Marketing (Prima). He is also the host of the live talk radio show of the same name (KSCO am 1080). Len is also the author of the best selling cassette tape Case Closed! The Whole Truth About Network Marketing.
Mr. Clements has been actively involved in the MLM industry for fourteen years and is a successful distributor for Longevity Network (which is never mentioned in either the book, cassette tape or newsletter).
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