by Stephen Iscoe
Companies like ZZMail, Juno and Bigfoot give away free email accounts to build their share of "eye balls".
Every time one of their customers sends an email another little ad for the free service tags along for the ride. Great idea - your customers advertise for you (can you say 'Referral-based Marketing'?)! These companies are driving massive amounts of traffic to their web sites, prime real estate for paid advertising space.
We'll look at several proven ways you can take advantage of these free email accounts to improve your marketing and bottom- line results.
Here's how the best of these services work:
You log on to their website (see the banners!), answer a few personal and demographic questions, pick an address name, and within seconds you have a new free email account. The most desirable feature is that these are web-based. You can access and manage your email from any web browser.
Let's see where the bottom-line benefits are.
Ok, obviously Free is a better deal than paying for a separate email account. So right away you could be saving about $5.00 a month (or more) for each email address.
But there are more compelling reasons to use a free email account.
One thing we all want to do is simplify and streamline our online activities.
Eliminating complexity and saving time takes direct costs out of your operation. By using a web-based email account you can read your email from anywhere on any computer. Going mountain climbing for a week? No problem; you can have your mail filtered and forwarded to your assistant for quick response to your customers and associates. No missed messages or lost opportunities.
Now here's where the real gold is buried. Code your online and offline marketing, promotional, advertising, and personal communications each with a unique email address. Also, assign variations of an ad and different placements of the ad with a unique email address. Now you can track both the effectiveness of the message -and- the messenger. No more guess work. You'll be able to better manage how much and where you spend those marketing dollars on ads that are proven to pull.
It gets even better. A new offering from ZapZone's ZZMail service http://zzmail.zzn.com goes beyond the basic free email account.
Now you can set up an account for each of your business functions using your own unique email domain name.
ZapZone http://zzmail.zzn.com makes it easy and affordable (free!) to set up a personalized domain and email accounts like YourProduct@YourCompany.zzn.com, or BigCheese@YourCompany.zzn.com ...
Can you see the terrific branding leverage you can get with a free email service? So check out the various free email account providers; take them for a test drive and start putting that "free money" in your pockets!
Stephan Iscoe is a consultant and trainer in Ann Arbor, Michigan. Stephan welcomes your feedback at 1-800-261-1496 and at the Success and Achievement Network - http://LinktoSuccess.com. Copyright S. Iscoe, 1999. Please feel free to copy and distribute this article, but only in its entirety, including this notice.
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