by Kevin Bramlett
A great way to generate traffic for your website is to create mirrors that 'reflect' surfers to your main commercial website. A 'mirror' is usually thought of as a carbon copy of your index page which is placed in a different Internet venue to reach an audience that frequents the other venue, or that is unlikely to find you via your normal website advertising channels. Links from the mirror page bring people into your main website. Think of them as alternative doorways into your website.
Actually, any web page which is located 'off-site' and whose primary function is to act as a funnel for collecting traffic and moving it to your main website can be thought of as a mirror, regardless of whether it truly "mirrors" your index page. As you will see, in some cases, you will want to devise web pages that are non-commercial, or at least very different from your website's index page.
Here are the primary strategies for using mirrors to increase your site's traffic:
Since many ISP's do not permit you to build a commercial page in their free listings, you will need to be creative in developing content that is informational or personal, and not "salesy", with subtle links to your commercial site.
Alternatively, you can join an ISP that encourages you to build your business Online (for instance, Galaxy 2020 is one such - and that's one of the many reasons why we chose them as our preferred ISP). In fact, for those of you who do not want to build an html page, G2020's free webpage and marketing services are configured automatically - it's as close to no-brainer as you can get!
Visit http://www.Galaxy20-20.com/members/WWG
for details on getting your complete Online Business setup today - in as
little as ten minutes!
Or again, you can focus your free web page activities to companies that encourage Online Commercial activity, and then your free website can be very direct in offering products and services for sale. The best company in this category is Free Yellow. Not only do they offer free non-virtual commercial websites, but you can register a virtual domain name with them for a one-time fee of less than $150 (not including Internic fees) - that's a one-time fee, you never have to pay monthly charges or annual fees again, ever! Their other business opportunities and services are also worth checking out, for those of you who aren't sure yet what kind of business you want to operate on the Net. Find companies like Free Yellow that offer a ready made business and for which they do all the fulfillment work, and re-sell their products and services. Simple, easy, profitable. Follow the link below to see how I mirrored my commercial website at WorldWide Guide, and to request your free lifetime website! http://www.FreeYellow.com/members/wwguide
As far as registering pages with search engines goes, don't assume that you are limited to registering just your index page. You can register any page you wish separately, and use it to generate additional traffic. Articles on the core subject, ordering forms, discussion or chat rooms devoted to a subject, web resources, and many others. In essence, these amount to 'on site mirrors', but their function is the same - to show up on the radar of surfers using search engines and bring them into your website for more direct marketing. Some Search Engines and Directories are now considering a limit on the number of web pages per virtual domain site that can be registered. This makes it more important than ever that you setup as many off-site mirrors as you can to ensure that you are broadly indexed in the SED's.
For a complete listing of free web page resources on the Internet, visit http://www.yahoo.com/Business_and_Economy/Companies/Internet_Services/ Web_Services/Free_Web_Pages/
There are over 400 free website listings there - something for everyone! Do one a week, and in a few months, you'll have dozens of mirrors all over the Internet all directing traffic to your main commercial website!
Article by Kevin
Bramlett (Kevin@WorldWideGuide.com), author of
The Web Traffic Bible - a powerful collection of traffic-building techniques,
and Editor of ECOM: The Newsletter of Electronic Commerce (subscribe@WorldWideGuide.com).
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