by Lesley Anne Lowe

This editorial was written on 1 March at 6pm GMT, to inform our subscribers of the exact steps we took to transform our website into a $10,000 money-spinner literally overnight. Since it was originally published, the figures are now significantly higher and the traffic to our site continues to rise.

These are the exact steps we took and you can do the same... Over the last couple of weeks I have received numerous requests for information on how to start building a business on the Internet and although I have tried to answer your questions individually, I'm sure you will understand that this can be a time-consuming and arduous task.

I hope that this letter will answer a lot of your queries and should hopefully explain to you, step-by-step, how we have managed to turn a brand new venture into a $10,000+ money- spinner in little over 4 weeks!

I have broken the letter down into the following sections...

How to utilise hits and monitor results to give you a serious advantage over your competitors.

How to achieve the best possible listing for your business in each of the top 8 search engines.

How to use the hundreds of free links sites to generate a regular growing income for you week in and week out!

Now here goes...

You will see from my singles site (http://advance.to) that I have banners positioned at the top and bottom of each page. Each time someone clicks on one of my pages I have 1.5 banners going out.

The banner ratio for LinkExhange is 1:2 and for JustClick it is 1:1. Therefore for every two hits on any of these pages I have 3 banners being shown on other sites. Now, this can quickly build up when you consider that these banners will also be attracting new visitors, who in turn will generate more banners.

For example, a visitor may click on 10 pages in total and this gives me 15 banner exposures. At the moment I have approximately 1500 banners going out per day. With a combined clickthrough ratio of say 3% this gives me another 45 targetted visitors who again generate more banners going out. And so on, and so on...

See how quickly this can easily build up?

I have also duplicated my entire site, changed the title and some of the descriptions, and put it up on my free web space provided by my ISP. The whole site again carries banners for the same accounts.

Make sure with either of these services that you follow their guidelines for using banners on multiple pages. If you don't change the code accordingly, no matter how many pages in your site a visitor clicks on it will only generate one banner.

You can sign up to LinkExchange and the JustClick network at....

http://www.linkexchange.com
http://justClick.com/advance

In our opinion JustClick is the most effective and targetted banner exchange network on the Internet. With an exchange ratio of 1:1 who can beat it?

The content of your pages must be keyword rich but not to the point where the pages don't make sense.

Think of the most popular search phrases for your site and use them as often as you can. I have used "Personal Introductions" and "Personal Ads" amongst others as many as 8 times throughout my pages.

Use Meta Tags. This is another must-do! Not all the search engines use them but the ones that do rely on them.

If you are unsure of how to use Meta Tags visit my site http://advance.to and copy the format. You will need all of the Tags I have used to ensure good listings.

Try to avoid using directories such as Submit It!, or anyone who is charging you to submit to 1,000,000 search engines (or whatever the current figure is for these services).

Visit the 'big ones' and list your site by hand. The ones you must concentrate on are...

Yahoo
Infoseek
Excite
AltaVista
HotBot
Web Crawler
Magellan
Lycos

Don't list your site at InfoSeek on a Friday, Saturday, Sunday or Monday. They normally close down the Add URL facility on these days and chances are you won't get listed.

Don't list every page on your site with AltaVista. Just add your main page and they will find the rest. If you spam them they will drop your whole domain - believe me, one day I was listed at number 2, the next day gone!

HotBot is similiar to Lycos, only Lycos takes weeks to get listed and HotBot only takes days. Use HotBot as your starting point and when you have the listing you want then submit your page to Lycos.

Yahoo is listed alphabetically. Use a low letter of the alphabet to start your title and a short punchy description. Have a look around Yahoo and see what they list and what they don't. It is no good having a listing in Yahoo if it still can't be seen. Oh, and make sure the keyword phrase is used in the title, but keep it short.

For example, when you search for "Personal Introductions", my site "Advance Personal Introductions" comes up, guess where? In number 1 spot. The first letter of the title is A, therefore I still have a listing high up in the directory. This title is not some obscure phrase but a genuine user orientated description. It tells you exactly what I do immediately.

Don't cut corners to save time. Read the guidelines about listing with each of the search engines prior to submitting. This will repay you ten-fold.

One of the best ways to generate a lot of extra traffic to your site is to place free links. Believe it or not, free link pages will bring in at least as many visitors to your site as the main search engines. However, it takes a lot of time to find these sites and then to submit your ads to them.

Due to the high number of submissions these sites receive, most of them will only hold your listing for about a week or so. Therefore, it isn't really viable to manually submit your ads on a regular basis.

I have recently found a way around this and it is paying off in great style.

Link-O-Matic provides a service whereby you purchase 10,000 link submissions for $100. Their database holds 400 separate link sites which have shown themselves to be proven performers and they advise that you submit your site to their complete listing on a weekly basis.

By following their recommendations you receive a full 25 weeks advertising on 400 sites for only $4 per week.

I tried this out myself for the first time two weeks ago and am very happy with the results. Prior to submitting my advertisement, I set up a 'gateway' page to my site so that I could monitor the results effectively.

With one submission, at a total cost of $4, I received 272 new visitors to my site. This equates to just $0.014 per visitor!

This one $4 submission generated an estimated $406.64 in sales. (This figure is based on my current ratio of 10% of visitors spending an average of $14.95 each).

Working on the same ratio for the full 25 weeks advertising you can realistically expect that this one venture will generate $10,442 in sales for my one-time $100 investment.

Also, you must consider that this figure does not include repeat sales. The actual amount earned could be many times that!

If I were selling banner space on my site at say $30 per 1000 impressions and each visitor clicked on three pages each, I would make an additional $612 on top of what I have already earned.

Hopefully this will demonstrate to you how lucrative this particular service can be.

If you would like more details and a free trial of Link-O-Matic please visit the link below...

http://advance.to/more_hits

I hope I have managed to explain to you exactly how we have managed to turn a brand new venture into a $10,000+ earner in just 4 weeks.

This is all absolute fact. If you visit the following link you will see my LinkExchange statistics from 3rd February when we launched our site.

Hopefully this will confirm my claims....

http://fastcgi.linkexchange.com/cgi-bin/pubstats.exe?X507819

My only outlay has been a once off payment of $100 to Link-O-Matic, and I still have 24 weeks and another $9352.72 to be made from that alone.

Consider this information seriously and duplicate my successes for yourself.

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