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Chapter 5
A BLESSING IN DISGUISE

The AIDS Hoax: a Weapon to Discredit Government and Promote Freedom
The AIDS hoax is a blessing in disguise for lovers of freedom. It follows the classical pattern of government hoaxes. A "problem or crisis" is perceived. It is played up in the media. A bogus "solution" is proposed. Money is demanded. The problem is made worse. More money is demanded. A huge bureaucracy or industry is created to "solve the problem." The problem is made worse. More money is demanded. People are told that no "solution is in sight." The victims are brainwashed into helplessness.

The AIDS hoax is so special because:

The Microsoft Analogy
To understand the phenomenal opportunity available to us, it will help to examine what made the meteoric growth of Microsoft possible.

Microsoft is a computer company that sells software to make computers more effective and efficient. We could regard Microsoft's products as "computer success programs." At the time Microsoft was founded, its potential could have been measured by the difference between how effective and efficient computers were at that time and how much more effective and efficient they could become. Another measure of Microsoft's potential was the number of new computers that would be bought because they would become cheaper, more effective, and more efficient. Capitalizing on this potential enabled Bill Gates, co-founder of Microsoft, to become a billionaire and the richest man in America.

Build Freedom is in the business of identifying, developing, marketing, and implementing "human success programs" - programs that enable humans to operate more effectively and efficiently. The potential for Build Freedom vastly exceeds that for Microsoft when it was founded. Practically all humans suffer from debilitating "human failure programs" in some areas of their lives. As measured by certain social statistics, such as rates of crime, suicide, drug addiction, divorce, personal income, etc., western civilization is gradually declining or collapsing. In other words, human failure programs are gradually defeating human success programs.

The other side of the coin is that the decline of western civilization represents an increasing potential for Build Freedom and for you personally. The worse it gets, the greater our potential and opportunity!

Of course, you and I - and everybody else - suffer from human failure programs that prevent or restrain us from fully capitalizing on the potential. Improving our own programs is the highest priority. How? Study the Build Freedom reports!

Two Perspectives
It is vital to grasp the difference between these two perspectives:
(a) Things are terrible and getting worse. We have the most corrupt government in history. It is impossible to transform government and society. Government deficit spending is out of control, like an unstoppable runaway train. Our currency is being destroyed. Crime, rape, drug addiction, suicide, etc. rates go up year after year. Civilization is collapsing. Nothing can be done by anybody. It is totally hopeless.

(b) Things are pretty bad and getting worse. Nobody seems to know what to do. That's good because it provides phenomenal opportunities to the few individuals who can figure out what to do. The gap between what is and what could or should be is a measure of the potential and opportunity available to me. What can I do to bridge the gap? More specifically, what valuable products and services can I provide to bridge the gap in such a way that both my customers and I profit?

If you adopt the first perspective, then the bigger the gap, the more daunting, impossible, and hopeless the task seems. But if you adopt the second perspective, then the bigger the gap, the happier you are. The gap measures potential and opportunity.

Political Approach vs. Business Approach
Traditionally, people have seen the gap between what is and what could or should be as a political problem. They have sought political solutions to the problem. They have attempted to create some kind of political organization to solve the problem. They have defined a cause and attempted to persuade people to "fight for the cause." They may have gained many recruits and activists.

The activists were expected to contribute time, money, and effort to the cause. Generally, the activists were not paid for all their work. They did it "out of the goodness of their hearts." Major motives for throwing in their weight may have been: recognition, a sense of belonging, pleasure of social interaction, pride at being involved with a "great cause," etc. All that is the political approach.

The business approach is different. It starts with the basic question: What valuable products and services that will bridge the gap can I provide? Other questions follow: Can I make this a profitable business? Can I involve other people so they can also make a profit? Who should I attempt to market my products and services to? How do I market my products and services?

I believe that business dynamics are vastly more powerful in solving societal problems, than political dynamics. The problem with the latter is that it might take many years before there are any concrete results. Activists tend to suffer burnout and disillusionment.

With the business approach, as soon as you sell the first little product or service you have a tangible result. In getting the business off the ground you learn all kinds of lessons that you would never learn in the political approach. You learn that your efforts need to create value. You learn how to persuade people to pay you for your products and services. You learn how to get people to recognize that your products and services are valuable. You learn about numbers; for example, you might have to mail to 100 prospects to gain one new customer. You learn about money management. You learn about taking appropriate risks. If you don't learn these things fairly quickly, your business fails.

With the political approach, you don't learn very much and you don't learn very quickly. You may invest 10 hours a week and several thousand dollars over a period of 10 years in some "great cause" before you realize that there really was no hope of success from the outset. Such a realization could by devastating to your psychological well-being.

A Real Life Example
In The Arizona Republic of August 8, 1993 there appeared an article about teacher Adele Jones from Georgetown, Delaware. She was fired for refusing to lower her standards. The charges were "incompetence and subordination." She flunked more students than the principal ordered her to flunk.

The problem with Ms. Jones was that she operated on certain standards. To pass, a student had to satisfy a standard of proficiency. She worked very hard to teach her students. She was the first teacher to arrive in the morning and rarely left before 6 pm. She gave students her home number so they could call her for assistance with their homework.

The students loved Ms. Jones. After her firing, about 300 students demonstrated with placards with phrases like, "I support Ms. Jones." One student said, "I'm proud of my 92 average! Why? Because I earned it. Probably it's the first time I had to earn a grade."

Sounds to me like Ms. Jones was the only honest and competent teacher in the school. She stood out like a healthy thumb. She really cared and was determined to do a good job despite the corrupt education system. So she had to be fired.

Now Ms. Jones could launch an "education reform group" to try to fix the education system. This would be the political approach. John Taylor Gatto (see Chapter 2) would say that no matter what she did, no matter how much money she raised, her chances of success would be zero.

My friend Gene Lehman is a former high school English teacher. He gave up teaching in government schools in frustration over the teaching methods he was compelled to use. He didn't start an "education reform group." He developed some innovative learning techniques and materials. For 10 years he has been operating a mail-order business from his home, selling learning materials to families and groups in almost all 50 states. He also publishes a newsletter. He provides products and services to bridge the gap.

Gene's operation is called LUNO: Learning Unlimited Network of Oregon. Here are some extracts from his brochures:
"LUNO cuts through all barriers, physical or psychological, to learning. LUNO does not replace existing schools, teachers or learning programs but challenges all to work together to promote unlimited learning in an atmosphere of freedom and creativity. LUNO seeks no authoritarian control over participants or manner of participation. LUNO relies on no special support or subsidies from government or institutions.

LUNO challenges all levels, structures, ideas and practices. Unlike schools and other institutions that are structured to maintain and extend control, LUNO challenges all imposed controls and psychological barriers that frustrate freedom or limit learning. LUNO is open to all fields of learning, all styles and procedures, all people and ideas.

LUNO challenges all institutions of learning and every teacher and learner to take maximum personal responsibility and to strive for maximum achievement in whatever direction constructively fulfills individual potential.

When we consider that education is the most important, the biggest business going, that learning is a lifelong activity, should we waste time debating whether, when, where or how natural learning is better than artificial learning?

As long as we look to others to do what we should do for ourselves, we can always find some institution, expert, friend or relative to blame for our personal problems. But should we instead blame ourselves? Are we being massively programmed into such an addictive dependence on outside technology that we easily become obtusely oblivious of our inner needs, feelings and potential? [Can you relate this paragraph and the next to the bicameral mind model on page 14 (Chapter 2)?]

Why do people put their trust in established borders, military and police protection, and leaders who promise to take care of everything and everybody in exchange for liberal executive privileges? Why have people lost their sense of self-reliance, abandoned their common sense, inherited traditions and creative intuition and turned to experts who claim knowledge beyond the ken of ordinary mortals? Why are people so easily manipulated into living or dying for some promised reward (material or spiritual), so easily intimidated by force or threat (either internal or external, real or fabricated), so alienated from life itself? [Can you relate this paragraph to the AIDS hoax and other government hoaxes?]

If the world is to survive accelerating disintegration with some sense of civility and security, people everywhere must work out ways to bridge the gap between top and bottom. Most immediately, people on all sides, at all levels, must overcome inherited, learned or imposed stereotypes of what is within or without their immediate milieu. Then we must concentrate on the ongoing, never-ending problem of working out a mutually beneficial accommodation; we must explore new relationships and develop tactics that don't rely on force, fraud or exclusive privileges.

The greatest force keeping people mired in place is fear. First there is the fear of learning something unpleasantly disturbing [relate to AIDS hoax?], then there is the fear of changing, and finally the fear of failing. These fears are systematically implanted and nurtured by institutions [relate to IRS?] and shrewdly manipulated by people in power. But fear may finally have pushed the world to a pivotal point at which learning is being widely recognized as more than information (or disinformation), change is acknowledged as unavoidable and the courage to risk everything for basic values is growing from the bottom up." [emphasis added]

You can contact Gene Lehman at LUNO, 31960 S.E. Chin St., Boring, OR 97009, USA; tel. (503) 663-5153.

Build Freedom
What Gene Lehman says and does pretty much encapsulates what Build Freedom stands for: Rather than busting our guts trying to reform existing institutions we simply create our own institutions such as LUNO to help solve our problems and satisfy our needs. Rather than seeking special support or subsidies from government, we develop, market, distribute, and deliver products and services that prove their value in the marketplace.

The areas of greatest problems - like "AIDS" - are also the areas of greatest potential and opportunity. More so than Microsoft's Bill Gates, we have the prospect of becoming millionaires and billionaires, providing the products and services that will transform the world, bridging the gap between what is and what could or should be. From the Build Freedom reports you can find out exactly how.

Meanwhile people are dying of AZT and other drugs. Please help get this report to as many people as possible, as quickly as possible. You may be able to save a few lives. 200,000 people are taking the killer drug AZT.


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