by Frederick Mann
(Excerpt from WealthBooster Magazine -- Issue #21 -- April 20, 2001)
The first thing to know about ignorance is that it tends to hide itself. People who are ignorant in some area of life also tend to be ignorant of their ignorance.
As an example, the typical medical doctor received just a few hours of nutritional instruction in medical school. The typical doctor is pitifully ignorant about optimum diet and tends to be ignorant about that ignorance. Although I've received some great treatments from a few doctors, I've never met even one who knew much about optimum diet. This ignorance is expensive. Medical doctors have a lower life-expectancy than the general population. They pay for their ignorance by dying before their time. Humans generally pay for their dietary ignorance by getting heart disease, cancer, and other degenerative diseases, incurring substantial medical expenses, and often shortening their lives.
Why isn't IGNORANCE taught as a subject in school? Won't people greatly improve their lives if they understood the nature of ignorance? If young people were taught ignorance as a subject, they would discover just how ignorant their parents, teachers, and other "authority figures" are in many areas of life. One of the purposes of "the establishment system" is to render people ignorant and helpless in certain respects so they can be brainwashed in "schools," trapped in poor "jobs," lied to and misled with impunity in the media, taken advantage of by "professional" doctors and lawyers, and heavily taxed by parasitic politicians and bureaucrats.
Ignorance and helplessness also prevent many from making money on the Internet.
A complainer sent me an email with the following headline (subject): "Happy Easter! Explore [Program Name] today!" The advertising copy that followed, promoting [Program Name], was not all that inspiring. Instead of reading the BB7M FAQ and using the facilities provided, she had also sent me other time-wasting emails.
People trying to make money on the Internet can be divided into three
broad categories:
A. Salaried workers with Internet jobs.
B. People who essentially try making money by selling and/or recruiting.
C. Participants in programs that don't require selling or recruiting.
I won't discuss Category A further here.
Category B can be subdivided into five types:
B1. Ignorant do-nothings (non-performers).
B2. Ignorant can't-do-it-right and won't-learn people (under-performers).
B3. Aspiring professionals (performers who learn and improve).
B4. Professionals (high-performers who learn and improve).
B5. Gurus (super-performers who learn and improve).
Category C can also be subdivided into five types:
C1. Ignorant can't-do-it-right and won't-learn gamblers in mostly bad
programs who lose most of the time.
C2. Ignorant can't-do-it-right and won't-learn players in some bad
and some good programs who don't practice proper money and risk
management and don't come close to their earning potential.
C3. Aspiring professionals who constantly learn and improve their
operating formulas.
C4. Professionals who have developed workable formulas and who
continue to learn and improve.
C5. Insiders with the capital, know-how, and contacts to earn huge
returns -- 50%+ per month.
Type B1 (ignorant do-nothing) can be typified by the person who joins a great MLM program such as Six-Figure Income. Three months later he sends me an email, "I notice that I have 300 people in my downline; why don't I get a check every month; SFI must be a scam!"
When I sponsor someone into SFI, I send them a welcome-email which includes:
"Some people who join MLM-type programs behave like a baseball player who steps up to the plate, doesn't raise his bat, and never makes any attempt to hit the ball. I hope you will follow through to the point that you not only hit the ball, but also score some home runs!One of the biggest problems SFI has had is that so many affiliates don't take the time to read even the basics on the SFI program. Because of that, they never get an appreciation for the huge opportunity that SFI represents to them."
I usually respond by resending the welcome-email, which tells people in considerable detail what they must do to succeed.
I suspect that about 80-90% of SFI participants are B1 types. Because they fail to inform themselves and fail to take action, they don't earn $500, $1,000, or more per month. Their ignorance and inaction are expensive.
Our complainer from above may be a type B2 (ignorant can't-do-it-right and won't-learn). She doesn't seem to have any idea of "Power Messages". When she emails her BB7M downline with a crummy headline and insipid ad copy, and gets no response, she probably blames BB7M and says she's not impressed!
Types B1, B2, C1, and C2 often blame others for their own ignorance, inaction, ineptness, clumsiness, and bad judgment -- particularly when they lose their money. An important aspect of ignorance is to blame others rather than learning from your setbacks.
It may be worth spending some money to "relieve ignorance" and learn to do things right.
Paradoxically, one of the things I've learned from experience is that I make much more money with programs that don't require selling or recruiting. In fact, I probably make about 10 times as much with programs that don't require selling/recruiting. If you want to make BIG MONEY, you want to go where the BIG MONEY is!
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