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Global Wealth Power!


Chapter III

Seek the Complicated

Billionaire entrepreneur Donald Trump explained that the secret to mega-success is to seek out business deals so complicated no one else will touch them. Deals that scare everyone else away offer the greatest opportunity. By jumping into a "complicated mess," a person can pull off a master stroke to capture enormous profits. In fact, Trump stated that he will not even deal with a business situation unless it is complicated. That way, he knows there is the chance to come away with major profits.

On the other hand, an "avoid complications" attitude is dominant in today's culture. But, if a business opportunity is not complicated, that usually signals great competition; vast numbers of people will be vying for that same "easy opportunity." Donald Trump rocketed to billionaire status because of his multi-million-dollar real-estate deals. On the other hand, a person who goes into the familiar, established restaurant business must work each day until physically exhausted just to survive. Competition in the familiar restaurant business is fierce. Many go bankrupt.

Big opportunity is inherent in complicated situations, but to capture that opportunity one must jump into the complications of a situation and break that situation down into efficient, manageable steps. Even the most complex situations can be mastered by breaking them down into single steps and then acting on those simplified steps.

An analogy can be made to the assembly line. Henry Ford took a process unimaginably complicated -- the assembling of automobiles -- and broke that process down into its most simplified movements. Each movement in itself became simple to perform. As a result, Ford began producing automobiles by the millions.

A process as complicated as producing a car became simplified when that process was broken down into its basic movements. A similar technique can be applied to almost all business and career situations. A person should seek out the complicated in his or her job and then break that complexity down into simplified steps. Suddenly, that person will find that the complex becomes simple. That is the route to larger-than-life opportunity. The greatest opportunities in life will spring from such situations.

Traditional myths about avoiding the complicated, keeping things simple, preventing headaches, and so on, must be dumped. That is just a rationalization for seeking the path of least resistance. To really succeed, one must do the opposite: One must dive into situations that are complicated.

Whether a person is looking for a business to get into, is starting a new business, or is searching for opportunity within the company for which he or she already works, that person should aggressively seek out tasks that are so complicated other people avoid them. Then, he or she should jump into those tasks full-steam and exert integrated thinking to break down the complexities. With time and experience, this will become increasingly easier.

Big opportunity does not lie with increasing specialization to see who can outcompete whom by waiting on a customer the fastest, smiling the most, or out-excellencing each other. Such situations are like professional sports. Competition becomes so great in specialized areas that average men and women are shut out of all opportunity.

Most people, instead of seeking out and then mastering the complicated, desperately avoid situations that are complicated. "It's a headache" or "Don't get tangled in that mess" traditional-type thinking leads to stagnation. To really prosper, one must reverse such thinking. One must instead go on a complicated hunt. Once a person digs into a complex situation and starts integrating, most complexities turn into a facade. The most complicated situations can be made surprisingly uncomplicated with integrated thinking.

By realizing that complexity is where real opportunity lies, a person can become psyched up about confronting complexity. Psychologically, it becomes exciting and pleasurable to pursue complex tasks.

Seeking the complicated applies to all areas of work. It is not only for the entrepreneur. This technique can be applied in any job to gain dramatic leverage -- in customer service, in accounting, in marketing, even in housekeeping. Things that are a "mess" tend to be put off. No matter who a person is, no matter how low on the totem pole that person may be at work, he or she should dive into tasks everyone else avoids, whether it is devising a new accounting system, developing more efficient customer-service methods, setting up a filing system, or cleaning out and organizing a storage room. Those are the things that provide the chance to carry oneself forward. Problems that everyone else avoids are the very situations that, when really jumped into, make the difference between stagnating versus opening up new vistas of opportunity. By diving into complicated situations, a person becomes like a mini-tycoon. He or she takes control. And he or she gets noticed.



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