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MANAGING AND MOTIVATING FOR CREATIVITY
One of the most important things you can do to ensure the survival and success of your business is to tap the creative power of your people. Chances are someone in your work force has a dynamite idea that might just send your company soaring past your competition. But how do you wrestle that idea to the surface, tame it, and turn it into a money-making idea?
In your company right now, you probably have two types of employees. First, you have what we call the "reluctant creatives." They are the vast majority of employees who never seem to have a new thought or idea - at least they never mention one. We call these employees reluctant creatives because, as we will see, they can be creative if given the right environment. Their problem is just that they are reluctant to express their creative ideas. They need encouragement to be creative. Second, you have a few of what we call the "natural creatives" - those who seem to be bursting with ideas and frequently wreak havoc with everyone else. If only the reluctant creatives weren't quite so reluctant and the natural creatives could channel their explosive energy, then you might really get something done. To tap the creative power of your work force, you need to manage and motivate both types of employees. But how do you do that?
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