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The modern world needs rethinking because we are so rich. Since World War II
automated farms and factories have abolished material scarcity, while computers
embedded in devices like mobile phones and car engine management systems have
made the world around us much more intelligent and useful. This is the best
thing that has ever happened, because it is the end of a project that our
distant ancestors began when they started getting rich, thousands of years ago.
We don't have to keep dragging ourselves around working, working, working, and
fitting our lives into the gaps left by the work any more. We've done.
In the short term, reaching the stage where we have got rich presents a problem
that needs managing. We've had our noses to the grindstone for so long that
we've forgotten (as a culture) how to live any other way. We organise ourselves
in ways that are about coping with scarcity, so when the scarcity ran out we
went and created artificial scarcity, just to keep things running smoothly!
There are two sides to why this doesn't work. One is that artificial scarcity
is never as good as the real thing - try as we might, the wealth just keeps
showing through and screwing everything up. The other is that while we keep
seeing ourselves as "struggling to keep bread on the table" (people still say
that, like they haven't noticed how they really live), we don't get to spend
our lives the way we should be now, learning, growing and having fun.
People who haven't thought about it before sometimes find the idea that we are
now creating artificial scarcity in the middle of an ocean of plenty to be a
very bizarre idea. After all, they spend their lives struggling to make ends
meet, don't they? The answer is yes they do, but that's because the way things
are presently organised means they have to spend their days doing (usually
rather pointless) things to get money, which they then use to buy stuff which
has some very odd value associated with it. It's the pointless activities and
the odd value that are the problem, where the artificial scarcity sneaks in.
Get rid of that, and the underlying material wealth shows through.
When your grandparents were young, they spent much
of their lives working to produce material goods that other people then used.
They might have dragged sacks of coal around, ploughed the fields, drilled
holes in bits of metal or baked bread. While they did this, they also supported
a small proportion of the population who didn't directly do any of those things
at all, but instead spent their time keeping accounts, using quill pens. Today
the number of people who actually produce material goods (or even watch
machines that do the real producing) is way, way down. So if things were sane,
the amount of administrating that has to be done should be down by a similar
amount. Things aren't sane though, so we've seen a massive growth in the number
of people doing admin work, and instead of quill pens, every one of them has a
supercomputer that a multinational would have paid millions for just 15 years
ago, sitting on their desk to help them. Since there are so few people doing
real production these days, who are all these office workers administrating?
Other office workers! The explosion in office work in the last two generations
is entirely self-generated. They do the payroll for the personnel department
who hire the IT support workers who keep the network running for the managers
who operate the payroll department - and your grandparents got by without any
of it! The only positive thing about the explosion of office work in the last
two generations is that it has held a scarcity oriented society together by
providing excuses and a framework for giving some people money each month.
On the other hand there are plenty of negative things about it too.
Without the need or ability to produce real goods, very few people who do
office work enjoy the sense of security that comes from being able to see a
pile of real stuff that they have made. Because very few people who do office
work really do useful stuff at all, office workers have to spend their time
talking up their importance, and living with the fear that someone else's
"branding" will undermine their own. It's wretched. The constant struggle to
keep their own perceived importance higher that everyone else's has meant that
people dare not take advantage of modern communications, sit with their laptop
somewhere in the countryside and do their administrating via fibre optic cable.
To make sure they continue to be perceived as important even though they never
have anything to show for their work, people always have to be in the gossip
sessions round the water cooler. So they're forced to pay increasing property
prices to live near cities, spend fortunes on fuel (and often four hours of
each day in travelling time), create traffic gridlocks and then pay road tolls.
The anxiety and stress of running around like this without any sense of
personal security has made stress related disorders including digestive
problems, skin problems, asthma, cancer and heart disease pretty much
universal.
Replacing real value with brand value has become a huge part of modern life.
These days it's possible to buy chocolate covered ice-creams for 6 cents each,
from bulk freezer retailers. That reflects the true production price of the
things, and gives the producer and retailer a healthy profit. Buy exactly the
same product (often made in exactly the same factory) with a branded wrapper
round it, and you'll pay ten times that much. The same is true of clothing,
footwear, toothpaste, toilet roll, printer cartridges - everything. The value
has left the actual material good which was supposed to be the scarce resource
the economy was managing, and transferred to the packaging which has an
arbitrary value that is not associated with the utility of the stuff inside
the wrapper. Then to buy that arbitrary value, people have to spend four hours
commuting and two hours throwing up each day.
Following fashion can be an amusing pastime, and an amusing spectator sport as
well. This is reflected in the popularity of the TV show Clueless,
which features a group of young girls who have every material need catered for,
and so have a stressful life worrying about details of fashion and gossip.
Clueless is amusing. But when a whole culture gets so lost in an
episode of Clueless that it can't see it's way out again, can't break
free of the irrelevant agenda, can't see outside that value system, then fun
can turn to horror.
The trouble is, when we get too close to something for too long, it can come to
dominate our awareness, and our culture has been very close to "work" for a
very long time - ever since we invented farming. The universe we perceive is
one of scarcity, limited ambitions and drab features because that's the kind
of agenda our culture has had for millenia. If the machines can now do
most of the work, whatever will we do with our time? To many people at the
moment this seems like a very hard question, because the way our culture
understands reality is distorted by the "all work and no play makes Jack
a dull boy" effect. If we learn to see the universe as it really is, we will
find plenty to do, and will be able to spend our years living in the full
richness of our potential, instead of living to simulate industrial robots.
For some time now, awareness that we are trapped in some kind of a fiction,
and that escape to a different way of seeing is essential, has been growing
within our culture. TV shows like The X Files have explored the growing
consciousness that there is something missing, something fictional, about the
world we perceive around us. These shows express the fear that what is going on
outside the fiction is hostile and terrifying, which is a mistake, but perhaps
not surprising because it's always people who are brought up in limited
environments who are most fearful about new experiences. In The Matrix
(possibly the coolest film ever made) Keanu Reeves must choose between a drab
and ugly reality that he never guessed existed and a fiction that is slicker,
more flexible and more empowering. He has to choose reality, because he'd
rather deal with what is real than live in a cosy fiction where his triumphs -
and his failures - have no meaning. The Matrix is a parable for our
time, even though the real challenge facing our culture is that it's the
outside reality that's slick and the fiction that's drab. It's reality that
contains infinite possibilities, and the fiction that's limiting in every
respect.
In The Trueman Show Jim Carey gets closer to the truth. He plays
Trueman, a man who does not realise that he has spent his entire life on a
single, vast soap opera set. Everything that happens to Trueman has been
scripted, and his life never strays out of the bounds of the soap opera. At the
end, Trueman must choose between the comfort of the familiar and the infinite
possibilities of the wide, mysterious world on the other side of the door he
finds in the painted sky backdrop.
From Clueless to The Trueman Show
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Copyright Alan G. Carter 2003.
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