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I witnessed that when the new code set in, a job revolution changed your place of work into these entrepreneurial jobs, whether you worked for a large or small company, regardless if you are now the janitor or the president. The Vision was so clear; the essence of business was to BUILD WEALTH. The division of essence divided business into entrepreneurial-like wealth-building jobs. The Fourth Vision showed me that tomorrow all employees were like their own in-house entrepreneurs, motivated to build profits and success. As a result, employees eventually shared in the profits, oftentimes in the equity. Like all entrepreneurs, their minds turned on like light bulbs and started shinning. As you will see, the transformation worked for any job, from the bricklayer to the Wall Street executive. Eventually, every ordinary employee became an entrepreneur.
In short, every responsibility in every business simply attached to its money-making purpose. All responsibilities came together into integrated chunks of essence -- into wealth-building jobs. Responsibilities no longer remained detached from their money-making purposes forming routine-rut jobs like today's jobs. Responsibilities no longer were such ends in themselves -- dead ends. Instead, they became exciting means to an end -- BUILD WEALTH!
Realize that each wealth-building job was a job for one person. The integrated responsibilities were never broken from their money-making purpose, not even with growth of the business. For, once a responsibility got split from its money-making purpose, then that created a specialized, routine-rut job that was not integrated with making money -- a dead-end job with no essence...the way most 20th-century jobs are today.
Then, the question arose, "As the businesses grew, how could a person single-handedly handle a wealth-building job without delegating some of the responsibilities to others?" Realize that as the businesses grew, the number of responsibilities in a wealth-building job did not grow. The number of projects and volume of business grew. More marketing projects formed within each marketing program. Each new marketing project could potentially break off into its own wealth-building job with a very similar and complete set of responsibilities attached to its money-making purpose. Those new wealth-building projects got transferred (i.e., got replicated as learned later) to other persons along with the similar or same group of responsibilities. That way, as each 21st-century company grew, every person's job remained an exciting wealth-building job -- a chunk of the company's essence. As the businesses grew, the wealth-building jobs continued to divide again and again into more and more wealth-building jobs, every job always remaining an exciting, wealth-building job of the mind with a marketing format to build profits as an in-house mini-company by an in-house entrepreneur.
Looking back from the fascinating Fourth Vision at the 20th century, most jobs merely MAINTAINED the business. Very few jobs gave one the chance to BUILD WEALTH. Under the old code, were your job responsibilities integrated means with which to build wealth? Or were they specialized ends in themselves, dead-end routine chores? Chances are you were stuck in a boring routine rut!
But that changed with the new code. Jobs changed. Now you could build wealth. Building wealth became the ends into which your job responsibilities converged. Responsibilities then became potent integrated MEANS to build wealth, not impotent specialized ENDS in themselves to routinely turn in.
For example, you saw in Diagram One my company's basic responsibilities, a total of 15 basic responsibilities. Traditional publishing/direct-mail companies in the 20th century made each of those basic responsibilities a separate job or department. Therefore, those dead-end departments and their jobs could not build wealth and grow.
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