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After 2001: Our Neotech World



Creating Business Success

Table 1

ARTICLES IN DU PONT MANAGEMENT NEWSLETTERS

Original Newsletters Newsletters Twenty Years Later
Article Headings :
-- Annual Report
-- Earnings
-- Dividends
-- Sales
-- Payrolls
-- Sales Price Index
-- Income
-- Peacetime Standards
-- Increased Volume of Business
-- Increased Capital
-- Return on Operative Investment
-- Research Activities
-- Expansion and Improvement
     of Plant Facilities
-- Employee Relations
-- Decision of U. S. Supreme
     Court
-- Strikes
-- Nylon Price Reduction
-- Plant Election
Every article is germane to the profitable operation of
Du Pont. Void of articles of a social or altruistic nature.

Total number of articles written
     under the following headings:
-- Profits - 22
-- Free Enterprise - 13
-- Big Business - 24
By contrast, not a single article twenty years later was written in support of profits, free enterprise, or big business.
Typical Articles of original
     newsletters:
-- Public misconception vs. facts.
-- U. S. standard of living
     vs. Russian.
-- Productive output of America
     vs. Non-America.
-- Left-wing criticism
     vs. advantages to U.S.
-- Reply to cellophane monopoly
     charge.
-- Atomic energy a product of
     American enterprise.
-- Du Pont President says free enterprise is greatest national resource.
-- Post-war production of nylon exemplifies spirit of free enterprise.
-- Benefits of American
     economic system.
-- Rise in standard of U. S. living through greater productivity.
-- Socialistic developments in U.S.: Du Pont offered its employees a free 169-page book that identified the failures of British socialism and nationalization.
-- U.S. high standards of living
     improved by industry.
-- Protection of patents
     encourages invention.
Article Headings, Quotes, and Comments:
-- Plant Assists Disadvantaged Youth
"Plans for Progress has top corporate backing and is being implemented throughout the Company".
Why? For what business purpose? Progress is achieved by efficacious producers, not by incompetents or the "disadvantaged."
-- New Priorities in Aid to Education "...aimed at improving educational opportunities for the disadvantaged."
Why? For what business purpose? What does "disadvantaged" mean? A "disadvantaged" individual is simply one who has chosen not to put forth the effort and discipline required to become "advantaged" or productive.
-- Pollution Control Activities
"We must be concerned not only with what our neighbors think of us at the plant level, but also how we project ourselves as a total corporation."
Such a statement is void of principle and lacking in independent judgment: Vast corporate actions and expenditures are being based on a standard of what "other people'' think and feel rather than objective facts.
-- Du Pont Steps up Efforts to Hire the "Disadvantaged".*
Why? For what business purpose? Then, Du Pont stock was above $160. Today, Du Pont stock is below $100.
-- Banner Year for Recruiting
"Du Pont people found greater social consciousness among students they interviewed."
What does "social consciousness" mean? What possible value could students with greater "social consciousness" have toward increasing the assets and profits of Du Pont?
-- Intervie


* That article defines the meaning of the "disadvantaged" as: "Members of poor families and unemployed or underemployed, or those who are not seeking work but should be, and who possess one of the following characteristics -- high school dropout; minority group member under 22 years of age; over 44 years of age; physically, mentally or socially handicapped." Why a minority group? And what group? Only one legitimate minority exists and that is the individual. If his or her rights are protected, the rights of all are protected. What does socially handicapped mean? At competitive wages, what possible business value could such uncompetitive people offer Du Pont? Even the pretense of so-called moral value or duty fails when one identifies the injustice that placing a dishonest business value on the so-called "disadvantaged" perpetrates against those who through their own efforts become people of value...value producers.



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