Chapter 5: Diagram Nine

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Diagram Nine

Direct-Mail Marketing Mini-Company
Cell of Responsibilities

Rent Mailing Lists
Set Up Mailings
Keep Data/Statistics
Keep Books
Do Accounting
Control Order Proscessing
Control Customer Service
Control Shipping Products
Control Printing Mailiers and Product
Control Computer Needs

Note: The following 10 pages illustrate the tracking reports for the Direct-Mail Mini-Company. The tracking reports directly answer each responsibility in the "Cell of Responsibilities" above. The reader may study, skim, or even skip over the tracking reports if he fully understands the concept that tracking reports directly answer each responsibility in the mini-company's "Cell of Responsibilities".

Cell of Responsibilities #1 -- "Rent Mailing Lists" Tracking Report