After 2001 -- Diagram Eight

After 2001: Our Neotech World

Europe

Read first test results
Determine results of British Postal Meeting; make decisions on mailing lists as a result of meeting
Boardroom negotiate price to rent entire file
KCI negotiate price 550M...call Karen and lower price
Newsletter Management negotiate price...send letter to lower price
Nightingale Conant negotiate price
Cogan's masterfiles such as Shindler masterfile
Then continue in big numbers from there

Exploding Envelope

Inserts

AMS Lettershop

Test new 8-page newspaper format
Test tabloid in larger size envelope; have Pacific Envelope print larger size envelope
Test placing conversion notice first
Test logo coupon vs. regular
Put some lists through women-purge program; test repeat of 2nd quarter Shindler to increase universe
Ticket to Success test; if looks good, go back to England test

Space Media

Test Moneysworth; Better Living; good space deals
Test Neotech Management ad; go in all good publications that rejected Neotech ad -- send brochure
Test "Ticket to Success" ad in Spanish-speaking magazine; set ad through Stuart
Test "Ticket to Success" ad in French-speaking Canadian magazine; check with Stuart if knows market
Test 1/6 page "Ticket to Success" ad in next issue of Success to demonstrate if nature of ad can run time after time such as Mellinger's 1/6 page ads, year after year, building recognition and credibility. If so, study different magazines.
Test "Ticket to Success" bind-in card in magazine; test versus exploding envelope in InterMarket
Of course, pursue exploding envelope as indicated above
Classified ad
Pick up National Enquirer and determine best inquiry ad size
Pick up and study different publications and ads.

Canadian Market

Run "Ticket to Success" in several Canadian publications as a) a feeler ad, and b) good strategy for them to get used to us to accept 4-page or exploding envelope
Set Fiduciary loose on testing Canadian lists
Establish a Canadian mail house in October while in Montreal
Get a huge-volume list and mail via BMI into Canada
Test French brochure to French-Canadian names - via AMS 106
Send Claudette letter for leads

Neotech Management Book

Finish brochure and mail from England before October 1st to best 70M Neotech names
Finish editing...to WW
Finish final chapter
Ongoing product development

Gary's Area

Finish brochure and mail from England hopefully before October 1st to all Neotech buyers minus RIBI names
Provide GT with necessary information to produce "A Day of Consultation"
Encourage and work closely with GT on developing cassette tapes on each concept -- "Tape of the Month Club"
Begin developing brochure for monthly cassettes

Keri's Area

Encourage development and growth of Fiduciary Lists as it expands into large operation with perhaps added help
Encourage and work closely in BMI and mailings as KJ will become in charge of those mailings and acquiring the mailing lists
Shoot for first Neotech Summit in November:
1. Finish ad copy
2. KJ find out best time to mail prior to Summit
3. Mail to 3M RIBI Names
4. My good opportunity to do our first telemarketing test. If works, do them all and MH start for Integrated Management Associates
5. Accounting
  - Search for CPA -- run ad, contact RIBI customers
  - Numbers man -- study response
  Mailing list project
  - Orders 18-24 to Linden, to PSA, into 8C
  - RIBI's to Linden, to PSA
  - Orders 8C & RIBI's to MetroMail -- phone numbers
  - To Newsletter Management or Astro for telemarketing list
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