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After 2001: Our Neotech World

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Diagram Nine

Direct-Mail Marketing Mini-Company
Cell of Responsibilities

  1. Rent Mailing Lists
  2. Set Up Mailings
  3. Keep Data/Statistics
  4. Keep Books
  5. Do Accounting
  6. Control Order Proscessing
  7. Control Customer Service
  8. Control Shipping Products
  9. Control Printing Mailiers and Product
  10. Control Computer Needs
Note: The following 10 pages illustrate the tracking reports for the Direct-Mail Mini-Company. The tracking reports directly answer each responsibility in the "Cell of Responsibilities" above. The reader may study, skim, or even skip over the tracking reports if he fully understands the concept that tracking reports directly answer each responsibility in the mini-company's "Cell of Responsibilities".

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