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About a week after his last talk with Zon, my father grew impassioned to know the day-to-day technique neocheaters used to routinely pull off their hoax for over 2000 years. With the voice of Zon now silent, my father struggled to figure it out himself. Frustrated from endless thinking, he sat down one Sunday afternoon to watch Mike Wallace's "60 Minutes" on TV. Suddenly, while watching the show about welfare families living in New York City hotels, the answer came to him. My dad reached for a pad of paper and pen and, with "60 Minutes" still airing, he began to write. He felt as if Zon were in him, guiding his thoughts as he wrote as fast as he could. This paper on the secret staying power of the neocheaters was the beginning of his own writings, guided by the spirit Zon:
Non sequiturs are blatantly yet cleverly used in news journalism. Mike Wallace's "60 Minutes" television program, for example, orchestrates outrage at New York City hotel owners who accept welfare families. Those owners are projected as crooks for charging the city $70 daily room rates while charging only $50 daily for rooms to self-paying customers.
But, "60 Minutes" purposely ignores the fact that few of those welfare families accept the responsibility to take care of their own lives and bodies, much less their "free" rooms. Thus, their rooms soon become filthy and then deteriorate rapidly toward destruction. With those facts ignored, the TV audience is treated to shots of an unhygienic, obese mother with a brood of unkempt children vegetating in a cockroach-infested room. Then "60 Minutes", always cravenly shielding itself from valid rebuttal, implies to a viewing audience of millions that somehow the hotel owners are responsible for the personal filth of those clients and the resulting cockroaches. Mike Wallace lays the fault on value-producing businesses and their hard-working creators rather than on value-destroying welfare schemes and their neocheating creators.
"60 Minutes" then attacks the hotel owners with the non sequitur of higher room rates as "proof" of some kind of unscrupulous greed inherent in businessmen. Hence, most of the millions of viewers are tricked into accepting the false, non-sequitur premise that profit-oriented businessmen are "insensitive", unscrupulous, corrupt and, somehow, the cause of misery in others. With that premise accepted, the neocheaters can then demand that value producers be controlled by others. By others? ...By the professional value destroyers creating bogus jobs and livelihoods for themselves.
The facts, however, are opposite to what was projected. The hotel owners were not greedily overcharging at $70 per room for welfare clients, but were grossly undercharging at $70 per room subjected to welfare destruction: A hotel has two main assets: (1) its physical real estate (rooms), and (2) its milieu (setting) that determines what can be charged for their rooms. In accepting those welfare clients, the owners are charging only $20 per day additional to have their two main assets systematically destroyed, day after day. Thus, when the full-context situation is considered, the city is renting those rooms at bargain prices in a terrible, losing proposition for the hotel owners. For, how many other hotel owners responsible for survival through long-range profits would allow their rooms and milieu to be destroyed for only $20 a day?
Dominating the national press and TV news media are value destroyers existing on non sequiturs:
[ 22 ] Webster's 9th Collegiate Dictionary definition of non sequitur is, "a statement that does not follow logically from anything previously said".
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